Starting a Nonprofit: The Four Fundamental Steps

Session 4 | Communication, Marketing & Impact for New Nonprofits

This final session in the series How to Start a Nonprofit: The Four Fundamental Steps was designed to help participants create a communications plan that starts with the organization's mission and supports strategic growth and impact plans.

Emphasis was placed on how communications can position and connect organizations within their communities and with their funders. 

Topics also included branding, social media and data best practices.

Presenter: Tom Watson
SPS Part-time Lecturer | President, CauseWired

Additional Resources

Powerpoint Presentation from this Session. 

MailChimp | How to Succeed at Digital Marketing as a Nonprofit: https://mailchimp.com/resources/nonprofit-marketing/

SalsaLabs | Perfect Your Nonprofit Marketing Plan: 11 Steps to Success: https://www.salsalabs.com/blog/nonprofit-marketing-plan

FastFoward | Public Relations for Nonprofits: https://www.ffwd.org/playbook/public-relations-for-nonprofits/

MailChimp | Startup Marketing Strategy: https://mailchimp.com/resources/startup-marketing-strategy/

Brad Aronson | High Impact, Low Cost Social Media Opportunities for Nonprofits: https://www.bradaronson.com/22-high-impact-low-cost-social-media-opportunities-for-nonprofits/

Videos:

• Professor Tom Watson Interview with Jack Powers | Part 1
• Professor Tom Watson Interview with Jack Powers | Part 2
• Professor Tom Watson Interview with Meiske Wahju | Part 1
• Professor Tom Watson Interview with Meiske Wahju | Part 2