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Spring 2021 Advisory

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Alexandra M. Merceron

Lecturer in the Discipline of Strategic Communication

Alexandra M. Merceron is a strategic communication professional, educator and scholar with more than 20 years of experience helping organizations use the power of digital, social and traditional media to influence publics and manage their reputation.

Merceron is a full-time faculty member at SPS, where she leads the Communication Research & Insights, Digital Communication Strategy and Strategic Communication Management core courses, and teaches the Public Relations & Corporate Communications elective. She has 10 years of teaching experience at the graduate, undergraduate and executive levels, including multiple courses in public relations, campaign planning, digital marketing, social media, research methods, persuasion, media effects and public speaking. She previously taught at Georgetown University, Boston University, Johns Hopkins University and the University of Connecticut winning multiple awards for excellence in teaching.

In addition to teaching at Columbia, Merceron remains active in industry, most recently as Executive Vice President at Rubenstein Strategic Communication, one of the largest public relations and reputation management firms in the world. Prior to that, Merceron was Health Communication Specialist and Digital Communication Research Scientist at the FDA Center for Tobacco Products in Washington, DC, and a 2015 recipient of the National Academy of Medicine’s prestigious FDA Tobacco Regulatory Science Fellowship in Health Communication. In the past, Merceron held management posts and consultancies at a diverse array of organizations, including The Intersector Project, IBM, Ipsos, Harvard Business Review, The Boston Globe, The New York Times Co., Boston Public Library System, Harvard Education Publishing Group, Billboard Magazine and AOL Time Warner, among others. 

Merceron is also a Ph.D. candidate in Communication at the University of Connecticut where her research focuses on the adoption and effects of media and communication technologies in strategic communication. She is a member of several academic and professional organizations, including the International Communication Association, Association for Educators in Journalism & Mass Communication, National Communication Association, Public Relations Society of America, and American Marketing Association.

Education

  • M.A., Emerson College
  • B.A., Pace University