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The CUSP Show

On the Columbia University Sports Management Podcast ("The CUSP Show"), faculty members Joe Favorito and Tom Richardson host thought leaders from across the sports industry as they discuss a wide array of topics. The show is produced by the Columbia University Sports Management program's staff.

Browse a selection of episodes below, and listen and subscribe to the show.

Baseball For All - Empowering Girls to Play, Coach & Lead

Joe is joined by Justine Siegal to talk about her pioneering work as a professional baseball coach and serial disrupter. Justine discusses her journey to become a coach at the NCAA and MLB level, and how her leadership with Baseball for All is empowering girls and women to play, coach, and lead. 

Sports Journalism w/ CNBC's Jabari Young

Jabari Young, Sports Business Reporter at CNBC, joins Joe and Tom to discuss sports journalism in today's new digital sports landscape.  Jabari Young is a sports journalist best known for his coverage of the San Antonio Spurs and the NBA.  He joined CNBC in October 2019 as a national sports business reporter.  In his return to The CUSP Show, he discusses lessons learned from Stephen A. Smith and Kobe Bryant, his transition from Temple University to the Spurs to where he is today, comment sections, NFTs, and more.  

MIT Sloan Analytics Co-Founder & KAGR CEO Jessica Gelman

Jessica Gelman, CEO of Kraft Analytics Group (KAGR) & Co-Founder of the MIT Sloan Analytics Conference joins The CUSP Show to talk about analytics, the importance of data, NBA Top Shot blockchain GIF collectibles, mobile ticketing, and the post-pandemic fan experience.  From a college basketball player at Harvard to a co-founder of one of the sports industry's biggest annual conferences with longtime friend and current Philadelphia 76ers President of Basketball Operations Daryl Morey, her insights cover a breadth of knowledge and experience across the sports landscape.  

BSMU Leadership w/ Layden Williams, Riley Parker, & Cameron Morris

For Part 1 of our series that highlights the Columbia Sports Management Program organizations, Tom and special guest co-host Taylor DeBernardo are joined by Black Sports Management Union Co-Founder & President Layden Williams and VPs Riley Parker & Cameron Morris to discuss the mission and events of BSMU.

Faculty Roundtable Pt. 1 - 2020 Year in Review

Joe and Tom are joined by their colleagues from the Columbia University Sports Management Masters Program to review the year in sports. The group covers their experiences transitioning the academic program from in-person to virtual, as well as their thoughts regarding the biggest changes in the broader sports ecosystem this year from their viewpoints as industry experts.

Healthcare & Sports Marketing in the Covid World w/ Jeff Sofka

Joe and Tom sit down with Bendigo Co. Founder and Principal Jeff Sofka to discuss the convergence of healthcare and sports.  Jeff has had the privilege of serving some of the world's greatest companies driving brand asset development, management, and execution.  Taking his marketing lessons from working at the NFL in conjunction with his experience working with NYC Mayor Bloomberg on healthcare reformation, Jeff created Bendigo Co. to help organizations monetize their hidden and underutilized intellectual property assets.  From discussing Tackle Kids Cancer with Eli Manning and Hackensack Hospitals to healthcare tech and mental health issues stemming from the pandemic, Sofka provides insights on the rapidly changing healthcare sector which accounts for over a quarter of our nation's GDP.  The crew concludes with a bonus segment discussing their passion and the future of the music industry.  

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