Navin Nayak serves as counselor at the Center for American Progress and president of the Center for American Progress Action Fund. He has more than 15 years of experience in advocacy and elections with several organizations. Most recently, Nayak served as the director of opinion research for Hillary Clinton’s presidential campaign, where he oversaw all the campaign’s message research. Prior to that, he worked for eight years at the League of Conservation Voters, where, among several roles, he served as senior vice president for campaigns, overseeing all the organization’s electoral work.
The biggest thing you have to decide is setting priorities. How are you going to spend resources. What are you going to talk about, what are you not going to talk about. For a long time this was a gut instinct choice that campaigns would make, and I think especially in the last ten to fifteen years, data has become central to decision making on campaigns.