Over the past 15 years, Patrick Ruffini has advanced the digital and data-driven transformation of politics in numerous roles, most recently as a cofounder of Echelon Insights, a next-generation polling, analytics, and intelligence firm.
Ruffini began his career as one of the country’s first political-digital practitioners, starting at the Republican National Committee in 2002. He managed grassroots technology and outreach for President George W. Bush’s 2004 reelection campaign and returned to the RNC to run digital strategy in 2006. As the founder of Engage, a leading right-of-center digital agency, Ruffini would apply these lessons learned at the presidential level to political campaigns nationally and internationally, the advocacy and nonprofit worlds, the Fortune 50, and beyond.
Without human beings actually surfacing what is important, those tools are ultimately just tools. What we are really going to see is the marriage of these two things, the marriage of automation and AI, and hopefully you speed up the human insights.