Alumni
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April 17, 2018
How Confirmation Bias Helped Mark Zuckerberg's Testimony
Mark Zuckerberg successfully restored confidence in Facebook during his congressional hearings last week, according to Jesse Scinto, faculty member and alumni of the Executive Master of Science in Strategic Communication program at Columbia University. He delivered these comments during a recent interview on Bloomberg TV Bulgaria. He also offered analysis of the media portrayal of the Cambridge Analytica scandal and the poisoning of former agent Sergei Skripal in the UK.
According to Scinto, these events were examples of the communications phenomena known as confirmation bias, the tendency to interpret new evidence as confirmation of one's existing beliefs. Read all of Scinto's insights and learn more about Columbia's M.S. in Strategic Communication.
Alumni
After many job applications and lost job offers, Margareth Felicia Gono (’26SPS, Applied Analytics) turned her job search into an analytics problem—using data, persistence, lessons learned, and support from Columbia to land a role at DoorDash.
Alumni, Faculty
Jo Jose (’25SPS), a faculty associate and alum, shares how the M.S. in Technology Management program connects students with industry leaders, collaborative projects, and practical marketing experience.
Alumni
SPS graduation speaker Thomas Quinn (’26SPS, Information & Knowledge Strategy) discusses the AI “similarity tsunami,” how to get the most out of the IKNS program, and returning to school later in life.
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