By Gerardo Rios Garcia
As sustainability has continued to evolve from a passing trend to a crucial element of numerous global industries, one thing is clear: Sustainable practices can be integrated anywhere.
In a multibillion-dollar industry like sports, the environmental, social, and economic impacts are palpable, and the decisions made by those entering this industry can facilitate or hinder its sustainable development. As such, it is necessary to equip sports professionals with strategies and knowledge to face these challenges. In recognition of this emerging priority within sports, Columbia University’s M.S. in Sustainability Management and M.S. in Sports Management programs proudly present Sustainability in Sports: Theory and Practice.
This innovative course delves into the intricacies of sustainability within the sports industry, offering students a comprehensive understanding of its dimensions, challenges, and opportunities.
Meet Shaun Hoyte and Bill Squires: Leading the Charge
Shaun Hoyte, a seasoned sustainability professional with more than 17 years of experience in the energy and utility sector, is one of the co-instructors of this new class. Shaun specializes in managing climate-related risks and developing strategies for a fair clean-energy economy. He has overseen more than $250 million in energy-efficiency incentives, leading to significant energy savings in New York City and Westchester County, N.Y. As a Sustainability Management alumnus and adjunct professor, Shaun brings a wealth of practical knowledge and technical understanding to the classroom. Shaun is also the director of the Sustainability, Energy, and Entertainment Network (SEEN) at the Climate School, which focuses on amplifying solutions where the entertainment industry catalyzes positive environmental change.
Shaun will teach the class alongside Bill Squires, a sports and entertainment facilities and events management veteran and a distinguished lecturer in Sports Management at Columbia University. With a career spanning more than three decades, Bill has overseen the operations of iconic venues such as Yankee Stadium, Giants Stadium, ESPN Wide World of Sports, and Huntington Bank Field (Cleveland Browns). Bill’s contributions extend beyond venue management, as he currently operates a consulting business specializing in sports and entertainment facilities and events management.
In the following interview, this dynamic teaching team—Shaun and Bill—discuss their new course and their hopes for its impact by answering some questions from prospective students.
Why does sustainability in sports matter?
The global sports industry is vast, having surged to $487 billion in revenue in 2022, with projections indicating it will exceed $623 billion by 2027. The global influence and appeal of sports have led to this rapid expansion, but there is a growing recognition of the imperative for sustainability within the sports sector.
Acknowledging this need, stakeholders across the industry are increasingly adopting sustainable practices. Brands are prioritizing transparency in their sustainability efforts, businesses are forming alliances with environmentally conscious partners, and real estate developers are focusing on building eco-friendly infrastructure.
What does the course cover?
Sustainability in Sports: Theory and Practice equips students with a robust tool kit to navigate the complexities of sustainability within the sports industry. From exploring the environmental impact of sporting events to analyzing the social and economic implications of sports activities, the course covers a wide array of topics.
By comprehensively exploring the dimensions of sustainability within the sports industry, students will develop a strategic lens through which they can identify and capitalize on opportunities for value creation in private markets. We envision our students as future leaders who will not only navigate the complexities of private markets but also champion sustainability as a cornerstone of value creation, thereby shaping a more prosperous and sustainable sports industry for all.
How do you envision the future of sustainability in sports, and what changes do you hope to see in the industry?
We hope to witness a transformative shift toward greater environmental stewardship and social equity. We anticipate sports organizations embracing sustainability as a core value, integrating eco-friendly practices into every facet of their operations, from venue management to event planning. By prioritizing renewable energy, reducing waste, and promoting sustainable transportation options, the sports industry can significantly mitigate its environmental footprint and serve as a beacon of sustainability for fans worldwide. Also, we aspire to see strides made in promoting diversity, equity, and inclusion within sports, ensuring that opportunities for participation and leadership are accessible to individuals from all backgrounds.
What advice would you offer to students aspiring to build careers in sustainability?
For students pursuing a career in sustainability, our advice is to embrace the dynamic nature of the field and cultivate a hunger for continuous learning. Stay informed and engaged with the latest developments, seeking opportunities to deepen your understanding and share informed perspectives. Success in sustainability requires dedication, strategic positioning, and seizing opportunities. Embrace the challenge of driving sustainability to the forefront of the global agenda, recognizing its pivotal role in shaping a more sustainable future.
About the Programs
The Master of Science in Sustainability Management program, offered by the School of Professional Studies in partnership with the Climate School, is designed for current and aspiring leaders who wish to pursue a career in management at the intersection of business and the environment.
The Master of Science in Sports Management program, offered by the School of Professional Studies, equips current and aspiring leaders with the skills to excel in the dynamic field of sports business.
