Visual Identity

To bring our academic identity to life, our verbal and visual expressions should present the School of Professional Studies (SPS) in a clear, compelling and cohesive way.

SPS's visual identity is built on a restrained and grid-based design scheme that allows the unique imagery and messages of our diverse, innovative programs to stand out. Balancing the consistency and variation is at the core of our identity. The resources provided here should be used to bring consistency to your communications, which creates familiarity. That familiarity, combined with the experiences we provide to our students and wider community, create understanding and trust, which are the foundation of a strong brand.

Our logo, color palette, typography and graphic elements can be used in a variety of ways, providing a flexible framework for a wide range of audiences and applications.