Sports Management News
Meet the 2026 Student Marshals
Hear from some exceptional students who have been chosen to represent their master’s programs at graduation.
A Decade of Global Excellence: Columbia Sports Management’s Collaboration With FC Bayern Munich
Columbia Sports Management and FC Bayern Munich will host a landmark celebratory event in spring 2026 to mark the 10th anniversary of the academic collaboration.
Announcing the 2026 Graduation Ceremony Faculty and Student Speakers
We are thrilled to announce that Mary Sormanti and Scott Rosner will serve as faculty speakers, and Aaman Basra and Thomas Quinn will serve as student speakers at the SPS Graduation ceremonies.
Has MLB Overtaken the NBA as America’s No. 2 League?
Sports Management Program Director Scott Rosner weighs in on shifting viewership, revenue trends, and cultural influence as the two leagues compete for position behind the NFL. (The Athletic)
Strategies for Staying Relevant
Part of the Frame Your Future series, an April 14 panel event convenes industry leaders to explore how continuous learning drives professional relevance—and amplifies long-term career return—in a rapidly changing landscape.
Columbia University’s Sports Management Graduate Program Welcomes New Students and Faculty for Its 20th Year
Orientation week, new courses, and industry-leading instructors set the stage for the program’s milestone year.
Students Provide Gen Z Perspectives at the Sports Business Journal Media Innovators Conference
Sports Management students addressed topics including affordability, discoverability, betting innovation, and the accessibility of women’s sports.
Pitching to the Pros: Columbia Sports Management Students Connect with Industry Leaders
At the program’s Annual Elevator Pitch event, more than 60 students delivered 60-second pitches to sports industry executives, gaining direct feedback, career insight, and meaningful professional connections.
AI in Sports: Columbia Students Gain Hands-On Experience with Generative AI and Revenue Strategy
During an intensive two-day seminar, Sports Management students examined governance frameworks, prompt literacy, and real-world applications shaping the future of professional sports operations.
Five Things to Watch For at the 2026 Milano Cortina Games
Sports Management’s Lj Holmgren and Mary Scott highlight new and important elements of this winter’s Olympic and Paralympic Games, from influencer coverage to sustainability and AI.
Networking as a Full-Contact Sport: Leadership Lessons from a Sports Management Alum
“The M.S. in Sports Management gave me the boldness and clarity to lead on a global stage,” says alumna Shuchi Kulshreshtha.
Columbia’s 2025 Sports Management Conference Examines the Shifting Landscape of Sports Leadership
Sports executives reflected on leading through transformation and preparing for the next era of sports.