Michael A. Neuman
Lecturer, Sports Management; Co-Head Playfly Sports Consulting
Michael A. Neuman is the Co-Head of Playfly Sports Consulting, a division of Playfly Sports. Neuman is a veteran sports marketer, representing blue-chip brands, with decades of sports marketing and sponsorship experience, negotiating well over a billion dollars in deals. Prior to Playfly, Neuman was the Founder and Managing Partner of Scout Sports and Entertainment, a Division of Horizon Media, Inc. Before Horizon, he was Co-Founder and President of Amplify Sports and Entertainment, LLC. Prior to launching Amplify, Neuman was Senior Vice President, and Group Account Director with Strategic Sports Group. Neuman previously held senior positions with Paragon Marketing Group (HALO Sports), Arnold Communications, and Global Television Sports, Inc.
Neuman is a frequent contributor to industry publications, and his work has been recognized by all industry and major marketing awards programs, including Best Employer in Sports (FOS), Sports Business Journal (Sports Business Awards), Clio, EFFIE, EX, Global Festival of Media, PRO, Cynopsis, MediaPost, Promo Top Shop, Tempest ESports, Chief Marketer to name a few. He was previously an adjunct professor of sports marketing and corporate sponsorship in the undergraduate sports management program at the Tisch Center for Hospitality, Tourism and Sports Management at New York University. Neuman has been with Columbia University since 2009.
Education
- B.S., University of Pittsburgh
Courses
- Spring 2021: Sports Sponsorship & Sales