Faculty
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February 22, 2021
Sports Management Lecturer Michael Neuman on Ryan Garcia’s Gatorade Sponsorship
Michael Neuman, Lecturer of Columbia’s Sports Management program, was recently featured in an article in Sportico on why Ryan Garcia attracted Gatorade’s sponsorship. He is the first boxer to do so at the national level, but he is still considered an up-and-comer. Although Gatorade has kept quiet about what went into their decision, sports business experts speculate that his vast social media presence was a contributing factor. In the article, Neuman says that Garcia’s Mexican American heritage “reflects the diversity of America, a quality of growing importance to today’s sports marketers.” Read the full article here.
Learn more about the M.S. in Sports Management program at the School of Professional Studies.
Faculty
Designed for professionals seeking leadership roles, the Construction concentration equips students with the skills to navigate complexity, risk, and real-world project delivery.
Faculty, In the Media
Dr. Robert Klitzman, director of Columbia's M.S. in Bioethics program, joined Michael Smerconish for a conversation touching on depression, public life, and Congressman Tom Kean’s return to Congress.
(The Michael Smerconish Program)
Faculty, In the Media
Steven Cohen, Director of the Columbia University Sustainability Management program at SPS, spoke to NPR about how the recent extreme heat in the U.S. reflects the "new normal," and how many cities are preparing.
(NPR)
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