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Meghaan R. Lurtz on COVID Stress, Scarcity Mindset and Inclusion Efforts in Financial Planning

As the School of Professional Studies prepares for the inaugural fall semester of the M.P.S. in Wealth Management, several recent publications are previewing the work of the new program’s incoming Financial Psychology lecturer.

Meghaan R. Lurtz, Ph.D., a writer and senior research associate with the financial planning blog, was featured in an Aug. 10 MarketWatch article on how financial advisors can support and help their clients cope with pandemic-fueled fear and uncertainty.

“Maybe the client is treading water with their anxiety,” she tells MarketWatch. “Part of an adviser’s job is to be there while they tread.”

Lurtz—who previously addressed the emotional toll of the pandemic in a June webinar entitled “Psychology and Advice on Navigating the Financial Anxiety of COVID-19”—is also a contributor to Money Mindset, the “audio playbook for taking control of your finances” from the learning platform Knowable, in which she discusses the “scarcity mindset” (the focus of her doctoral work).

And in an Aug. 10 report for, Lurtz examines the failure of diversity initiatives to truly diversify the financial planning profession. Instead of diversity, she argues, the industry should emphasize inclusion: “Despite the shortfall of diversity efforts in our industry so far, a growing focus on inclusion—particularly including mentoring, and organizing/attending conferences and events dedicated to supporting specific groups—can help the industry work towards achieving a net increase in diversity, and not simply bringing in more diverse financial planners only to continue to lose them a few years later.”

Learn more about the new M.P.S. in Wealth Management program.