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In order to deliver the best and safest program for our students, all programs will move to online learning for Summer 2020. We are excited to deliver dynamic and engaging courses and cocurricular activities online. Applications remain open, and we encourage students to apply. Learn More.
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Vishal Lala


Vishal Lala, Ph.D., is passionate about marketing analytics. He has over ten years of experience in training and consulting in the area of analytics and over a dozen publications in peer-reviewed journals.

He is a (tenured) Professor of Marketing at the Lubin School of Business, Pace University in New York. He serves as a lecturer at Harvard University Extension School. He is also an analytics consultant with clients including advertising agencies, banks, and healthcare firms.

When he is not wrangling data, he is spending quality time with his greatest accomplishment, his sons, Rohan and Nikhil.


  • Ph.D., Oklahoma State University
  • M.B.A., University of Bombay
  • M.S., Oklahoma State University
  • B.Sc., University of Bombay