Skip navigation Jump to main navigation

Morningside Campus Access Updates

Access to the Morningside campus is restricted. Read More.
Close alert

Vishal Lala

Lecturer, Applied Analytics

Vishal Lala, Ph.D., is passionate about marketing analytics. He has over ten years of experience in training and consulting in the area of analytics and over a dozen publications in peer-reviewed journals.

He is a (tenured) Professor of Marketing at the Lubin School of Business, Pace University in New York. He serves as a lecturer at Harvard University Extension School. He is also an analytics consultant with clients including advertising agencies, banks, and healthcare firms.

When he is not wrangling data, he is spending quality time with his greatest accomplishment, his sons, Rohan and Nikhil.


  • Ph.D., Oklahoma State University
  • M.B.A., University of Bombay
  • M.S., Oklahoma State University
  • B.Sc., University of Bombay