Michael A. Neuman
Lecturer, Sports Management; Co-Head Playfly Sports Consulting
Michael A. Neuman is the Managing Partner of Scout Sports and Entertainment, a Division of Horizon Media, Inc. Prior to joining Horizon, he was cofounder and president of Amplify Sports and Entertainment, LLC, a marketing consulting agency created to help brands harness the power of strategic sponsorship and maximize the impact of athlete and celebrity driven campaigns. Prior to launching Amplify, Neuman was Senior Vice President, Group Account Director with STRATEGIC (formerly Strategic Sports Group), where he provided strategic consulting services for sports and entertainment partnerships. Neuman previously held senior positions with Paragon Marketing Group (HALO Sports), Arnold Communications, and Global Television Sports, Inc.
Neuman has contributed to publications including Adweek, Brandweek, Sports Business Journal, and The Sports Business Daily, and his work has been recognized by major awards programs, including the PROMO 100, PROMO Top Shops, the Bill Veeck Sports Sponsorship Awards, and the Big Apple PR Awards. He was previously an adjunct professor of sports marketing and corporate sponsorship in the undergraduate sports management program at the Tisch Center for Hospitality, Tourism and Sports Management at New York University.
- B.S., University of Pittsburgh
- Spring 2021: Sports Sponsorship & Sales