Herman "Art" Taylor
President & Chief Executive Officer, BBB Wise Giving Alliance
Herman “Art” Taylor is president and chief executive officer of the BBB Wise Giving Alliance - give.org. As head of the Alliance, he oversees all aspects of the organization’s work, which includes: setting standards for soliciting organizations, evaluating charities in relation to these standards, publishing the Wise Giving Guide, assisting local Better Business Bureau charity review programs, promoting charity accountability and providing a variety of materials on informed giving to individual, institutional and business donors and to government.
Since he began in this position, the Alliance has increased the number of reports from 250 to over 1,400 of the nation’s most asked about and nationally soliciting charities. These reports compliment more than 10,000 reports on local charities produced by local Better Business Bureaus. In addition, under Mr. Taylor’s lead, the organization introduced the Accredited Charity Seal, a symbol of trustworthiness, used by national and local charities that adhere to the holistic BBB Standards for Charity Accountability. It is estimated that more than 1 billion impressions of the charity seal exist in the public domain on solicitations, websites and other charity publicity giving donors a clear, concise and accessible means of knowing whether an organization is trustworthy.
He is leading his team into an exciting phase of its existence having considered major shifts resulting from new technological tools, big data analytics, destabilizing demographics producing new attitudes about work and life, global connectedness, declining trust in large institutions driving disintermediation, environmental challenges and other factors. To keep pace with change, the organization has taken stock of its assets and offered them to collaborators to produce a continuing stream of new services.
In April of 2017 Mr. Taylor co-founded the Philanthropy Leaders and Experts Academy providing an intimate setting for learning, sharing and collaborating. Another brainchild is “Advancing Collaboration” a suite of information to encourage greater collaboration by non-profit organizations. The launch included a partnership with Stanford Social Innovation Review to publish, in successive weeks, articles written by 12 leaders in the non-profit sector offering their perspectives on ways to strengthen collaboration. For this work BBB WGA has received the American Society of Association Executives Foundation's Innovation Award. He also developed a collaborated with Community Health Charities to assure all charities participating in CHC sponsored work place giving and engagement campaigns are thoroughly evaluated for trustworthiness. Mr. Taylor is a co-author of “The Overhead Myth” letters and he helps to lead the non-profit community in the ongoing campaign to help donors appreciate what it takes for non-profits to achieve results. In March 2015, Mr. Taylor launched the #wisegivingwed blog and began hosting the Building Trust Video Series to feature the work of charities and their leaders. This content is served up each week through social media and other online platforms. In early 2012, Mr. Taylor led a collaboration of the Mobile Giving Foundation with the BBB family of organizations. This effort now assures that charities using the BBB Mobile Giving Foundation’s text to give platform will comply with the BBB Standards for Charity Accountability and thus give donors greater comfort with the charities they support via mobile giving. He was also a co-founder of the Mobile Giving Coalition, a collection of charities that advocate and experiment to increase giving via mobile platforms.
He collaborated with Guidestar and Independent Sector to create ChartingImpact, 5 simple yet powerful questions that help charities tell the story of their impact.
Mr. Taylor is a respected and sought after voice in the non-profit sector on charity accountability, transparency, governance, impact and strategy.
Due to an engaging style, he is a regular and featured speaker at charity meetings and has delivered hundreds of speeches in his career. Reporters often quote him in newspaper stories. He appears frequently on broadcast and cable news programs. He has testified before both U.S. House and Senate committees offering guidance on ways to improve the ethical behavior and trustworthiness of charities.
He is a regular guest lecturer at the Georgetown McDonough School and the Trachtenberg School of Public Policy and Public Administration at George Washington University. He is an adjunct lecturer at Columbia University School of Professional Studies teaching a course to Masters of Non-Profit Management students on non-profit ethics.
For his efforts he has been named 4 times to the Non Profit Times list of the Power and Influence top 50 in the non-profit sector and is currently a member of its Hall of Fame. In 2018 he was recognized by DCA Live for exceptional performance as a Non-Profit CEO.
Before joining the Alliance, Mr. Taylor headed the Opportunities Industrialization Centers of America, Inc. (OICA) from 1990 to 1999. During his tenure, the OICA community based network of employment and training programs grew to serve more than two million disadvantaged and under-skilled Americans.
He has served on numerous non-profit boards throughout his career. He was vice chair of Independent Sector, where he was a board member from 1998 to 2003 and now serves on its Public Policy committee.
He has been a trustee of Franklin & Marshall College since 1993 and now chairs the Trusteeship and Governance committee.
He was a member of the Combined Federal Campaign 50 year Commission. He was an advisor to the board of the NFL Player Care Foundation. He was a member of the Ethics committee of the Association of Fundraising Professionals. He has served a Vestry Member and Senior Warden of Christ Episcopal Church, Clinton Md. Parrish.
Early in his career, Mr. Taylor was employed by Keystone Foods Corporation, UGI Corporation and Deloitte & Touche LLP, where he obtained the status: Certified Public Accountant.
He is a graduate of Franklin and Marshall College (BA Business Administration 1980) and also received an honorary Dr. of Laws from his alma mater in 2002. He acquired a J.D. from Temple University James E. Beasley School of Law, and was admitted to the Pennsylvania Bar in 1989. He received a foresight practitioner certificate from in 2015 from the Institute for the Future. In 2018 he received a Certificate in Block Chain Strategy from Oxford University Said Business School.
- J.D., Temple University
- B.A., Franklin and Marshall College