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Fall Update

At SPS this fall, all courses, other than pre-established online courses, will be offered face-to-face in our New York City classrooms. Some of these face-to-face courses will be offered in the HyFlex format to ensure that all of our students can make progress toward their degree requirements, if faced with delays due to student visas or vaccination effectiveness wait times.
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Starting a Nonprofit: The Four Fundamental Steps

Session 4 | Communication, Marketing & Impact for New Nonprofits


This final session in the series How to Start a Nonprofit: The Four Fundamental Steps was designed to help participants create a communications plan that starts with the organization's mission and supports strategic growth and impact plans.

Emphasis was placed on how communications can position and connect organizations within their communities and with their funders. 

Topics also included branding, social media and data best practices.

Presenter: Tom Watson
SPS Part-time Lecturer | President, CauseWired


Additional Resources

Powerpoint Presentation from this Session.

MailChimp | How to Succeed at Digital Marketing as a Nonprofit:

SalsaLabs | Perfect Your Nonprofit Marketing Plan: 11 Steps to Success:

FastFoward | Public Relations for Nonprofits:

MailChimp | Startup Marketing Strategy:

Brad Aronson | High Impact, Low Cost Social Media Opportunities for Nonprofits: