Strategic Communication: International Perspectives

The Strategic Communication: International Perspectives program is postponed until 2024.

A week-long program for seasoned corporate communication executives to learn, explore, and share leading practices to operate effectively in a global marketplace.

Taught by Columbia University thought leaders in the field of strategic communication, Strategic Communication: International Perspectives enables seasoned corporate communication executives to share best practices and understand the importance of operating through a strategic lens.

Participants in this intensive program will learn how to respond to the challenges and opportunities presented by operating in a global marketplace, and acquire thinking habits to offer superior strategic counsel to internal and external constituents.

What You Will Learn

How to:

• Develop a strategic mindset for communication
• Deploy effective crisis communication
• Develop employee communication as a strategic capability
• Understand the changing social media landscape
• Build cross-cultural intelligence
• Use the power of corporate communication to enhance reputation
• Align leadership and personal responsibility

Who Should Register

• Executives with at least seven years of experience and global responsibilities in communication, media relations or PR

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