Sports Management News

Student

AI in Sports: Columbia Students Gain Hands-On Experience with Generative AI and Revenue Strategy

During an intensive two-day seminar, Sports Management students examined governance frameworks, prompt literacy, and real-world applications shaping the future of professional sports operations.

Faculty

Five Things to Watch For at the 2026 Milano Cortina Games

Sports Management’s Lj Holmgren and Mary Scott highlight new and important elements of this winter’s Olympic and Paralympic Games, from influencer coverage to sustainability and AI.

Alumni

Networking as a Full-Contact Sport: Leadership Lessons from a Sports Management Alum

“The M.S. in Sports Management gave me the boldness and clarity to lead on a global stage,” says alumna Shuchi Kulshreshtha.

School

Columbia’s 2025 Sports Management Conference Examines the Shifting Landscape of Sports Leadership

Sports executives reflected on leading through transformation and preparing for the next era of sports.

In the Media

Big Ten Commish Clarifies League’s Exploration Into Outside Funding

At the 2025 Columbia Sports Management Conference, Tony Petitti rejected descriptions of the Big Ten Conference's potential $2B-plus capital deal as being a "private-equity arrangement." (Sports Business Journal)

Faculty, Student

Columbia University’s Sports Management Graduate Program Welcomes New Students and Faculty for Its 20th Year

The program now includes 160 students from 17 different countries.

Faculty

School Days: State of Sportsbiz Education

Sports Management lecturer Mary Scott discusses the evolution of academic sports programs, the importance of industry connections, and how students can best prepare for a successful career in the sports world. (Wait, What? Sportsbiz Chat with DP & McGhee Podcast)

Student

Stadiums, Boardrooms, and Unforgettable Matches: A Behind-the-Scenes Look at Spain's Top Sports Venues

Sports Management student Isabela Krslovic shares highlights from her week touring Madrid and learning from Spain’s leading sports professionals.

In the Media

Athletes Can Lead the ‘Climate Comeback’ On and Off the Field

Learn more about a Columbia SPS event moderated by the director of external affairs and communications for Sustainability Management and Sustainability Science. (Newsweek)

Faculty

Joanna Levy’s Strategic Career Pivot from Finance to Sports Analytics

With experience in leadership roles at the Philadelphia Flyers and DraftKings, the Sports Management lecturer bridges the gap between data and strategy.

Student

What I Wish I Knew: Michael Clark from Sports Management

Watch: Sports Management student Michael Clark shares the importance of getting out of your shell and meeting other community members. (YouTube)

Student

Students Partner with the International Ski Federation for Real-World Case Study Experience

The Sports Management Association of Columbia brought students to Switzerland’s Impulse Summit to pitch strategic ideas and gain insight into the global sports industry.