Sarah Meyer

Sarah Meyer is the former Chief Customer Officer for the MTA where she worked to restore customer trust through transparency and better design. She fought for better trains, buses and schedules, for more elevators, and for clearer maps and signage. She conceived of the Live Subway Map, a Time Magazine “Best Inventions of 2021 and built out the new digital screen network in stations and on buses.  Sarah also led the branding, launch, and marketing for OMNY, the new contactless way to pay for the MTA.

Before the MTA, Sarah was a Senior Vice President in the Corporate and Public Affairs Practice at Edelman advising clients in strategic communications, issues management, customer service, crisis communications, community building and fundraising, social media strategy, content creation and amplification.Sarah led the execution of the award winning #IDO campaign for Lambda Legal and the #BurnBright campaign for the WNBA’s New York Liberty, both of which leveraged content partnerships and celebrity engagement. Sarah also directed the digital war-room for a spaceship crash and created rapid response content for product recalls. 

Prior to her work at Edelman, Sarah led social strategy for Ford Motor Company’s primary brand channels, successfully transitioning the team to create an always-on content production studio that increased followers and engagement rates.  She also developed and executed fundraising and membership campaigns for the Museum of Modern Art, UNICEF, The Metropolitan Museum of Art, the United Way and No Kid Hungry.  

Sarah received a B.A. from Wellesley College in Art History and now lives in Manhattan with her husband and two young daughters.