David Winston

David Winston is the president of The Winston Group, a Washington, D.C. strategic planning and survey research firm. Winston has served as a strategic adviser to Senate and House Republican leadership for the past 15 years. He was formerly the director of planning for Speaker of the House Newt Gingrich and advises center-right political parties throughout Europe. Additionally, Winston was a senior fellow at the Heritage Foundation where he did statistical policy analysis and econometric modeling. In the private sector, he has advised Fortune 100 companies on strategic planning and brand reputation.

Winston has lectured at the Wharton of School of Business, MIT, Harvard, and the National War College. His writings have appeared in a variety of publications, and he authored a chapter on strategy for the college textbook Campaigns and Elections American Style. He is credited for originating the concept of “security mom” and played a key role in developing the narrative of “where are the jobs” for the 2010 election cycle. Winston is an election analyst, part of the election decision desk for CBS News, and a weekly columnist for Roll Call.