Tom Cerny

Professor Cerny is the Director of Strategic Partnership for Seaport Entertainment Group overseeing sponsorship activation. 

Prior to joining SEG in MJanuary 2025, Tom previously worked for Activision Blizzard overseeing marketing, fan communications and overall brand strategy for the Call of Duty esports products.

From 2018–2022, Tom served as Associate Director for the Columbia University Sports Management Program. In his role, he supported all classroom activities, event operations, and administrative duties. Tom also served as Course Associate for Sports Marketing.

Tom’s professional background includes experience in marketing, communications, and branding for the New York Jets and Hilton Hotels and Resorts. With over ten years of experience creating a brand presence in media markets locally, nationally, and globally, Tom oversaw campaigns for ticket initiatives, upscale events, and hotel grand openings in Florida, Louisiana, and Las Vegas, Nevada.

Tom spends his personal time with his wife and two children on Long Island. He enjoys reading, listening to leadership, political & historical podcasts, and following trends in sports business. He has since retired from the game of lacrosse.