Tim Gingrich

Tim is an award-winning brand strategist in the agency world who brings his experience to academia. 

He currently leads strategy for clients at We. Communications. In his experience at the world’s top communications agencies, including Edelman and Weber Shandwick, he has been behind bold strategies for legendary brands like Intel and KFC.

During the COVID-19 pandemic, Tim developed integrated campaigns to reach the vaccine-hesitant that led to thousands of vaccinations and were recognized with Jay Chiat and IPA Effectiveness Awards. 

Tim has worked to advance the craft of strategic planning, authoring an influential paper with the 30-Minute University of Planning titled “The Big Inquiry: What’s Next for Strategists in the Post-Insight Era.” While at Edelman, he pioneered the Elements of Earned Ideas, a first-of-its-kind diagnostics tool for ideas that earn a place in culture.

Tim also spent six years working and studying in China and is a fluent Mandarin speaker.

In addition, Tim’s literary criticism on the work of Haruki Murakami, titled “Weapon of Metaphorical Destruction,” was published in the peer-reviewed Journal of Literature and Science. And he has presented at academic conferences on the intersection between magical realist writer Jorge Luis Borges and 13th Century Buddhist philosopher Dōgen.