Rebecca Rivera

Rebecca is an advertising professional turned advertising professor. She currently teaches in Columbia’s SPS Strategic Communications MS program as well as in Fordham’s Public Media Master’s program. Before she began her “second act” as an academic, Rebecca spent more than three decades in the industry as an award winning Copywriter and Creative Director at east/west coast ad agencies such as Team One, RPA, TBWA, and Digitas, to name a few. Rebecca also worked at start-ups, on the client side, and for nonprofits. Rebecca brings a creative, strategic and integrated approach to everything she teaches including: Copywriting, Market Research, Media Studies, Portfolio Development, Advertising & Marketing Communications, Creativity, Messaging for Nonprofits, and more.

Rebecca Rivera teaches “Communications Research & Insight”.