Rachel Catanach

Rachel Catanach is Senior Partner and General Manager of FleishmanHillard’s New York operations, responsible for people development, cultivating existing client relationships, and securing new business.  She has held this position since November 2021. 

A highly sought-after senior counsellor, Rachel has advised organizations and individuals on a range of issues and change initiatives including executive thought leadership and profile raising, constitutional crises, product recalls, data breaches, executive dismissal/changes, employee and labor issues, major restructurings, corporate transformations, operational crises, litigation issues, and shareholder/performance challenges.

Rachel is a strong advocate for the PR industry and a regular commentator on industry issues and trends, including AI.   She has presented at Summer Davos in Dalian, moderated on the main stage at the Cannes Festival of Creativity, presented at the first GAI conference in Boston in 2023 on how GenAI is transforming Comms and was a key writer and contributor to The Page Society’s most recent thought leadership report, Beyond Communication: CCO Leadership in Navigating New Complexity.  She has received many awards and in 2024 was recognized by PR Week as a Woman of Distinction.