Nicole Alexander

Nicole M. Alexander  is a marketing executive, educator, and author with over 25 years of experience at the intersection of marketing, technology, and data analytics. She brings a unique combination of leadership experience and academic expertise to her teaching, focusing on the ethical and strategic integration of artificial intelligence in modern business practices. Her research interests include responsible AI adoption, ethical marketing design, and the intersection of trust, technology, and consumer engagement.

Nicole previously served as Global Head of Marketing at Meta, where she led a global marketing organization responsible for architecting and executing marketing strategies across 17 distinct audience segments in 33 languages. Her leadership portfolio includes senior roles as SVP & Chief Innovation Expert at Ipsos, where she oversaw innovation strategy and launched key digital services, and Vice President of Innovation at Nielsen in China, where she transformed extensive datasets into strategic insights for new product development across various industries. Throughout her career, she has specialized in scaling platforms, modernizing technology stacks, and leading cross-functional teams across product, engineering, data science, and marketing.

In her advisory work, she partners with organizations across sectors—including technology, healthcare, financial services, beauty, and consumer goods—to navigate full-stack marketing, data strategy, and the responsible implementation of AI. She serves on the board of Per Scholas, a national nonprofit dedicated to advancing economic mobility through tuition-free tech training and career development. She also serves on the board of the Loveland Foundation, which focuses on providing access to therapy for Black women, girls, and nonbinary individuals.

She holds a Master’s in Artificial Intelligence Ethics and Society from the University of Cambridge and an Executive MBA from the TRIUM Global EMBA program, a joint partnership between New York University Stern School of Business, the London School of Economics, and HEC Paris. She earned her Bachelor of Science in Leadership and Management from New York University. Nicole is the author of Ethical AI in Marketing: Aligning Growth, Responsibility, and Customer Trust (Kogan Page, August 2025).