Nathan Shedroff

Nathan Shedroff is a serial entrepreneur in various technology and strategic sectors, including blockchain, conversational interfaces, software services, media, and new tools. He led the Foodicons.org project to develop an extensive visual language to unite the food systems around the world. He is a design pioneer turned entrepreneur and an international educator, speaker, and consultant.

His new company plans to disrupt the strategic consulting industry with a new strategic model, tool, and services. 

Nathan was the founder and chair of the ground-breaking Design MBA programs at California College of the Arts (CCA) in San Francisco, CA, where he has taught since 2000. He is currently a full professor teaching in the MDes in Interaction Design program. He also teaches internationally at KaosPilot in Aarhus, Denmark and ELISAVA in Barcelona.

He is a pioneer in Experience Design, Interaction Design, and Information Design, is a serial entrepreneur, and researches, speaks and teaches internationally about meaning, strategic innovation, business value, and science fiction interfaces. He’s authored more than 10 books, including the new A Whole New Strategy, as well as Blindspot, Design is the Solution, Design Strategy in Action, Make It So, and Experience Design 1.1.

He holds an MBA in Sustainable Management from Presidio Graduate School and a BS in Industrial Design from Art Center College of Design. He worked with Richard Saul Wurman at TheUnderstandingBusiness and, later, co-founded vivid studios, a decade-old pioneering company in interactive media and one of the first Web services firms on the planet. vivid’s hallmark was helping to establish and validate the field of information architecture, by training an entire generation of designers in the newly emerging Web industry.