Myrlene Laroche

Myrlene Laroche is a seasoned strategist and educator with extensive experience in solving complex business challenges and driving operational improvements. As Group Director at Accenture Song, she leads strategic initiatives for one of the firm's largest clients, focusing on customer engagement, CRM optimization, and data-driven business performance. While her current work centers on L'Oréal's LUXE division, Myrlene's expertise spans multiple industries, helping organizations develop actionable strategies that drive growth and improve outcomes. Her leadership in strategy and marketing practice is complemented by her passion for mentoring and people development.

In addition to her role at Accenture, Myrlene is an adjunct lecturer at Columbia University and Queens College. At Columbia, she teaches Communications Research & Insights, blending real-world experience with research methods to help students tackle business problems. At Queens College, she teaches advertising and marketing, equipping students to navigate the complexities of the industry.

Myrlene has developed strategies for Fortune 500 companies at leading agencies such as TBWA\WorldHealth, Le Truc (Publicis Groupe), and Publicis New York. With expertise as both a brand and experience strategist, she leverages data and consumer insights to strengthen brands, enhance customer experiences, and deliver measurable results.

A recognized thought leader, Myrlene serves as a judge for the Effie Awards and has delivered keynotes, including one at General Assembly, on the role of data in transforming business practices.

She holds a Master of Science in Information and Knowledge Strategy from Columbia University, a certification in Entrepreneurship from Cornell University, and a Bachelor of Science in Business Management from St. John's University.