Matthew Perry

Matthew S. Perry is a Lecturer in Information & Knowledge Strategy (INKS) at Columbia University, bringing over 20 years of experience in business strategy, management consulting, and advanced analytics. A specialist in customer lifetime value and strategic planning, Matt’s work and research integrates the fundamentals of P&L management and financial modeling with behavioral economics and customer psychology.

In market, Matt serves as a Customer & Commercial Growth Strategy leader for clients across the financial services, retail/consumer products, and media/marketing technology sectors. He focuses on designing customer-centric strategies and go-to-market programs that unlock profitable growth and drive cost efficiency. His work often centers on enterprise-wide transformations across marketing, sales, product, and service, anchored in audience and channel strategy.

Previously, Matt was the General Manager of a fintech marketplace focused on new customer acquisition and digital marketing partnerships. Earlier in his career, he spent more than a decade in capital strategy roles across hedge fund management and  corporate / investment banking.

Matt earned his MBA from Yale University’s School of Management, where he conducted an independent study with the Center for Customer Insights in partnership with Fortune 500 clients. He also holds a BSBA from the University of North Carolina at Chapel Hill’s Kenan-Flagler Business School, where he was a James K. McLean Scholar and recipient of the Edward Kidder Graham Award.