Lee Carter
President and Partner, maslansky + partners; Author, Persuasion: Convincing Others When Facts Don’t Seem to Matter
Lee Carter oversees a diverse range of communication and language strategy work for Fortune 100 and 500 companies, trade associations, and non-profits in the U.S. and around the world. Her primary focus is driving behavior change through the effective use of language. She is a word geek, messaging guru, mom, and author and takes pride in helping people understand the perspective of others.
She is a regular co-host of Mornings with Maria Bartiromo and a regular contributor on Fox, Yahoo Finance, and MSNBC, providing unique insights into business news and US politics. Unlike most commentators, she doesn’t rely on traditional polling; rather, she analyzes voters’ emotional responses to help her understand voter engagement and sentiment on a deeper, more visceral level. The reaction matters, but the “why” behind it matters more.
