Katja Schroeder
Associate Program Director, M.S. Technology Management; Senior Lecturer in the Discipline of Technology Management
Katja is a global leadership communications expert and educator in management, marketing, and entrepreneurship. In her role as Senior Lecturer for the Technology Management Program at Columbia University's School of Professional Studies, Katja focuses on the role of technology in enabling sustainable business models, stakeholder engagement, and inclusive leadership. She applies entrepreneurial thinking for positioning and storytelling.
Through her work with global corporations and tech startups in Germany, France, China, and the United States, Katja has a proven track record in helping leaders achieve visibility and thought leadership. She has worked on the global launch of enterprise software and cloud solutions and mobile consumer apps as well as sustainability technology solutions that help drive positive change in our society and protect our planet.
Previously, Katja served as an Assistant Professor and Director of Entrepreneurship at St. Francis College.
Katja holds an M.A. in Communications and Business Administration from the Freie Universität Berlin, Germany, and an M.A. in Communications and Information Sciences from CELSA, Sorbonne, Paris, France, is enrolled in a doctoral program in Global Leadership at Troy University.
Education
M.A., Communications and Business Administration | Freie Universität Berlin, Germany
M.A., Communications and Information Sciences | CELSA, Sorbonne University France
Publications
Schroeder, K. (2024). The role of social media for entrepreneurs to drive financial and sustainability goals: a literature review. The Business and Management Review, 15(1), 54-62. https://doi.org/10.24052/BMR/V15NU01/ART-06
Sanchez-Persampieri, E., Schroeder, K., & Vazzana, V. (2024). Doubling down on gentrifying Brooklyn, New York City. In S. Dhaliwal (Ed.), Cases on entrepreneurship and diversity (pp. 219-232). Edward Elgar Publishing.
Sanchez-Persampieri, E., Schroeder, K., & Segares, M. (2022, July). A new paradigm of organizational anthropology: Leveraging design thinking and ethnography to improve DE&I in the workplace.
Sanchez-Persampieri, E., Schroeder, K., & Vazzana, V. (2022, April 7-9). Disruptive technologies to build an integrative entrepreneurial experience in a post-pandemic world. Northeast Decision Sciences Institute 51st Annual Conference Proceedings, Newark, NJ, p. 199-208.
Anderson, D., Wu, R., Cho, J.-S., & Schroeder, K. (2015) (Eds.). E-Government strategy, ICT and innovation for citizen engagement. Springer.
Schroeder, K. (2015). Case study. Switzerland’s MS Turanor PlanetSolar, the world’s largest solar boat, and the Deepwater Expedition showcase the practicable applications of solar in cities around the world. In J. Doorley, & H. F. Garcia (Eds.). Reputation management: The key for successful public relations and corporate communications (3rd ed., 259-262). Routledge.
Appelbaum, L., Belmuth, G. S., & Schroeder, K. (2011). Global corporate communications, In J. Doorley, & H. F. Garcia (Eds.). Reputation management: The key for successful public relations and corporate communications (2nd ed., 228-257). Routledge.
Schroeder, K. (2000). Using the internet to contact prominent journalists. In B. Baerns, & J. Raupp (Eds.). Information and transnational communication in Europe (3rd ed., pp. 231–239). Vistas.