Joe Pantigoso
Lecturer
Joe is the Vice President for Brand Strategy at SAP, a global leader in business software and a top 20 global brand in Interbrand's Most Valuable Global Brands ranking. In fact, SAP was named a Jubilee Brand for consistently being one the world's most valuable brands.
Prior to SAP, Joe was a managing director for Landor, a global brand consultancy. Under his leadership, his office was the fastest growing in their global network. Earlier in his career, Joe was in advertising, spending about a decade with global ad agency JWT where he led the development of sales-driving and award-winning global campaigns for leading brands.
Joe earned an M.S. in Strategic Communication from this program at Columbia University as well as an M.A. from New York University and a BA from Duke University. He lives in New York and is a proud Latino and dad of daughters daring greatly.
Joe teaches the Value of Brand course.