Joanna Levy

Joanna Levy is the Senior Director of Marketing Analytics for DraftKings. In this role, she evaluates the effectiveness of DraftKings' external marketing spend across all verticals and channels through data analysis, modeling, and reporting. She also oversees measurement and insights related to internal marketing channels, as well as customer research and brand marketing analytics. In previous roles at DraftKings, Levy led the Sportsbook Product Analytics team and Data Science Product Management teams.

Previously, Levy served as director of the Strategy and Analytics team for Comcast Spectacor, the parent company for the Philadelphia Flyers, the Philadelphia Wings, and the Wells Fargo Center. In this role, she provided data-driven, strategic analysis for decisions across different teams and business lines under the Comcast Spectacor umbrella. Her specific focus was on forecasting and budgeting event operating income, optimizing ticket pricing, and providing insights and data visualization through a reporting suite. Other areas of focus included marketing and fan engagement through survey design and analysis, corporate partnerships, and operations and strategic planning.

Prior to joining the Flyers, Levy worked at Wayfair in marketing analytics, pricing and planning roles for both U.S. and international operations. She focused on email marketing and customer retention, as well as customer acquisition and digital marketing for the international business. Levy spent two years in Germany focused on growing Wayfair’s promotions and sales throughout Europe. Levy started her career in finance, working at Bear Stearns and then Morgan Stanley in public finance.

She earned her M.B.A. from Wharton, with concentrations in Business Analytics and Management, and graduated cum laude with her B.A. in mathematics and philosophy from the University of Pennsylvania.