Franco Fubini

Adjunct professor Franco Fubini is the founder and CEO of Natoora. Driven by a belief that by engaging people with the real flavor of fruits and vegetables we can collectively transform the way food is being farmed and supplied, Franco has built a supply chain founded on transparency and direct relationships that is the first of its kind.

With Natoora, Franco has brought together the best independent growers and innovative chefs and home cooks across Europe, the US, and Australia, with the aim to completely revolutionize the food system. Challenging intensive, year-round production methods, Natoora’s unique approach to seasonality and sourcing has been raising the bar on flavor for two decades and is actively shaping the way both top chefs and consumers cook and understand food worldwide.

His first book, In Search of the Perfect Peach - Why flavor holds the answer to fixing our food system, is being published in September of 2024. Franco is also a juror for The Food Planet Prize, the world’s largest monetary reward in the area of food.

Franco received his BA from The Wharton School.

SUMA PS4100 Sustainability Management