Ethan McCarty

Ethan McCarty is the founder and CEO of Integral, an award-winning employee activation agency serving leaders of communications, HR, marketing, and technology at organizations global and local alike. Formerly the global head of Employee and Innovation Communications for Bloomberg LP and global director of Social Strategy for IBM, McCarty has more than 20 years of experience leading digital communications, engagement, and marketing initiatives at scale. McCarty has led large, globally and culturally diverse teams by innovating and humanizing the practice and advising senior leaders from the CEO down among his clients on how to do the same.

McCarty is a trustee of the Institute for Public Relations, the director of its Organizational Communications Research Commission, and a 2022 PRWeek Dashboard 25 honoree, recognized as one of the “most influential people in communications technology.” He is also a Commission on Public Relations Education (CPRE) Registered Research Panelist. McCarty authored and teaches the first master’s-level course on Employee Activation for the Strategic Communication program at Columbia University, where he has also lectured on digital media and analytics.