Ephraim Cohen

Ephraim Cohen is the Global Lead for Data and Digital (GenAI), where he oversees the design and implementation of data-driven communications to increase the precision of campaigns and the design of generative AI-based advanced solutions. Ephraim also serves as the Global Managing Director of FleishmanHillard’s (FH) global media and platforms practice, bringing media relations, social and digital, influencer marketing, and paid capabilities into a single global practice.

Prior to his current role, Ephraim was the General Manager of FleishmanHillard NY, where he focused on building out the NY market as a hub for global clients and media capabilities across health, consumer, technology, and the corporate and financial services sectors. Throughout his tenure at FH, Ephraim has designed and led programs for Chase, AB InBev, AT&T, Samsung, J&J, and EY, among others. Ephraim is a member of the PR Week Dashboard class of innovators in the communications space for 2022 and is the regional co-chair for Page Up/Page Society.

Before FleishmanHillard, Ephraim was EVP of technology, digital content, and innovation at MWW, where he oversaw the global Samsung mobile account and the digital practice. He founded and ran The Fortex Group, an industry communications firm for the telecom and media industries, which counted Accenture, the Government of Singapore, and Wipro as clients. He began his agency journey at Edelman where he was SVP and GM of the technology practice and GM of Edelman Boston. Ephraim began his career at Business Week and on international trade and global copyright public policy for several years in Washington, DC.