Christine Wu

Christine is an award-winning marketing leader with a proven track record of marketing global consumer brands, managing agencies and cross-functional teams, and driving innovation. Her 20+ years of experience across consumer goods, media and technology companies makes her a dynamic leader that balances strategic thinking with practical operating skills.

Christine is the founder of Brand Alchemy, a marketing consultancy focused on solving issues strategically and bringing them to life through real world implementation to develop a unique future-proof platform for your brand. Brand Alchemy’s approach is one-part art and one-part science, integrating strategy with consumer trends and insights.

Previously, Christine was with Time Inc. as Senior Vice President, Advertising Strategy & Marketing where she led the sales and marketing organization in the transformation from traditional publishing to a digital first media company. Prior to Time, she was Senior Director, Corporate Marketing at Sony, where she led the global development of cross-company consumer insights and “One Sony” marketing initiatives across a diverse array of business lines from electronics to entertainment. She also managed Sony’s relationship with Universal McCann and was responsible for media planning and buying for Sony in North America. Before Sony, Christine held senior marketing roles across PepsiCo businesses, including Pepsi Max, Diet Pepsi and Propel and served in various brand management positions at Kraft Foods and Johnson & Johnson. She currently consults with both Fortune 50 companies and new to the world brands in the consumer and e-commerce space to develop marketing propositions that disrupt traditional industry conventions.

Christine has been a Strategic Advisor to the Strategic Communications Capstone Class and currently teaches Value of the Brand.