Catie Jaffe

Catie Jaffe is an alum of the IKNS program and serves as the Director of Audience Data & Strategy at Gap Inc., working across their portfolio of brands. Before taking on this role, she worked in creative marketing and eCommerce across a number of consumer product brands, then shifted into the media industry, first working for World of Good Brands before moving to Forbes. Over time she has taken on increasingly data-focused roles. Her favorite part of data and of the IKNS program is discovering and developing tools and skills needed to present the right information to the right people at the right time. Catie hails from Memphis, TN, but now calls Manhattan home. She'll walk, run or bike absolutely anywhere she can, and she loves to cook in her (limited) free time.