Ben Hannibal

Ben is currently the Senior Manager - Business Intelligence for the National Football League where he manages the team focused on reporting and foundational insights for Football Operations, Management Council, Player Health and Safety, Player Operations and Sponsorship

Prior to NFL, he had stops at MLS where he managed the team focused on commercial analytics and strategy for the league and 29 Clubs, and Penn Interactive, where he built the analytics team that worked on Business Intelligence for Barstool Sportsbook and Casino. 

He started his career in sports analytics with the XFL 2020. As an analyst, he built a ticketing demand model from scratch, provided strategic recommendations around website optimization and marketing, and stood up reporting and analytics across verticals such as TV, Ticketing, Social, and Merchandise.

Ben is a two time graduate of George Washington University where he earned his B.A. in Psychology and MBA with certificates in Business Analytics, Marketing & Brand Management, and Sports Management. He is currently obtaining his M.S. in Applied Data Science from the University of Michigan

He lives on the Upper East Side. Hobbies include playing basketball, golfing, music festivals, and international travel.