Alex Lyall

Alex Lyall is a Senior Vice President and Partner in the corporate affairs practice of FleishmanHillard (FH) New York and an A.R.C.™ Certified crisis counselor. As the FHNY Crisis, Issues, and Risk Management Lead, he helps organizations navigate crises, mitigate risk, and manage public issues across industries. Specializing in challenges such as contentious issues, product recalls, data breaches, and labor issues, Alex recently developed a proactive methodology for addressing societal issues and supports clients in building 360-degree communication risk management functions to break silos, streamline processes, and ensure resilience. By leveraging technologies such as AI-driven crisis simulations, paid media strategies, and audience mapping, Alex delivers tailored, strategic solutions. He conducts regular trainings for communication teams and executives, reflecting best practices, and leads teams focused on helping organizations navigate their toughest challenges while fostering resilience through integrated partnerships.