Adrianna G. Bevilaqua

Creative Leader. Trends Theorist. Culture Explainer.  Adrianna G. Bevilaqua (AG) has been the chief creative officer at M Booth for a decade helping the agency realize a vision to create bold, culturally led work that inspires audiences while moving business. During her career she has worked across technology, travel, home, auto, beauty, food and spirits, helping clients get ahead of trends and forecast what is next for their consumers. From encouraging families to Close the Chore Gap with P&G, to launching Celebrity Cruise Line’s “Tech Detox,” and helping Samsung “Fashion the Future” by fusing fashion and technology, AG is energized by innovating brands and finding their authentic place in culture.

AG completed her Masters at Columbia University and attended Wake Forest University undergrad. She led “Shades of Otherhood,” a body of research and white paper around marketing to the non-mom demographic, which includes nearly half of all women of child-bearing age, who are generally understudied and under-targeted by marketers. This provocative work busted myths around women and adulthood, painting this demographic with truth and nuance. “Shades of Otherhood” became a hot topic in our culture and was covered by CNN, NBC, Forbes, NY Magazine, TODAY, Elle, Upworthy and more. Recently AG co-wrote M Booth’s white paper, “Cultured” which demonstrates  how brands that connect to culture have a market advantage, particularly with Gen Z and Millennials.

Beyond creating for clients, AG is passionate about writing and teaching. She writes about trends and culture for publications like Fast Company, Hello Giggles, PR Week and Social Media Week. Her annual trend forecast has been featured on the Skinny and on PRWeek’s podcast. She was named ”40 Under 40” by PR Week, a top 25 Innovator by Holmes Report and one of NewsCred's top 50 content marketers. In 2024 she was shortlisted for Creative Professional of the year by PRovoke media. Her career advice has been featured in Forbes and the NY Post. She has guest lectured  at Columbia University, Wake Forest University and NYU on consumer trends, insight and creativity. AG leads Next 15’s AI Forum on creativity and has written about the topic for PR Week. She considers her kids -- Charlie and Harper – her greatest inspiration yet.