Anam Khan, M.S. in Communications Practice (‘16), wrote for PRNewser about West Point’s strategic communications response to a pillow fight run amok:
Did West Point address its current predicament with a strategic communications approach, or was it unprepared to defend its reputation in the wake of a rather embarrassing turn of events?
Instead of simply issuing a remorseful plea for forgiveness and incessantly reassuring the public that West Point students will conduct themselves in an exemplary manner going forward, [Academy Superintendent Lt. Gen. Robert L. Caslen Jr.] actually used this as an opportunity to shed light on the academy’s internal value system. He reminded us that West Point is committed to “the development of leaders of character.”....His remarks tactfully drive home the idea that a few negative examples should not stand as overarching representations of the student body.
Read the full article over at PRNewser, and find out more about the M.S. in Communications Practice.
