Monica Ellingson

Monica Ellingson is a Partner and Practice Lead for Sports & Entertainment at IBM Consulting, where she leads the strategy and delivery of digital fan-experiences and innovation for high-profile global sporting events. With a background that combines technology, user experience, and media, she has overseen landmark projects such as the Masters and Wimbledon, including long-running initiatives like the digital Masters app, which under her leadership introduced features like “My Group” allowing fans to follow every shot of their favorite golfers. Monica holds a bachelor’s degree in philosophy from Duke University and a master’s in digital media from Georgia Tech. She draws inspiration from her mother, Shirley Pate, who was an engineer in a time when balancing that profession and motherhood was rare; that legacy informs Ellingson’s own drive to push boundaries in both tradition-steeped events and cutting-edge fan engagement.