Dana Rosenberg

Dana is an accomplished sports and marketing leader with over 25 years of experience in building strategic marketing and partnerships, elevating customer engagement, and developing loyalty programs. 

Most recently, Dana served as Senior Vice President, Marketing at Wyndham Hotels & Resorts, where she oversaw all marketing, media, loyalty, partnerships, analytics, and financial partnerships across Wyndham’s 25 hotel brands and Wyndham Rewards.  Before that, Dana led Loyalty at Mastercard with a focus on enhancing cardholder benefits.  Coming out of the pandemic, Dana also drove Mastercard’s enterprise-wide travel recovery efforts to increase customer and cardholder engagement through a refreshed value proposition, targeted sales efforts, and marketing campaigns.  Earlier in her career, Dana served as vice president of Global Partnerships at Starwood Hotels & Resorts, where she held several strategic marketing roles for nearly a decade. In this role, she created, negotiated, managed, and operationalized partnerships supporting the Starwood Preferred Guest loyalty program to enhance the guest experience, drive acquisitions, increase revenue, and drive engagement.  She was also a Managing Director at Teneo, focused on both consulting and brand building. 

Dana was a 2016 recipient of the Sports Business Journal’s 40 Under 40.  She achieved her Bachelor of Science in Engineering, Electrical Engineering from Princeton University and her Master of Business Administration degree in Marketing and Strategic Management from The Wharton School at the University of Pennsylvania.