Chris Perry
Chairman, Futures at Weber Shandwick
Chris Perry is the Chairman, Futures at Weber Shandwick, a leading global communications and marketing agency that delivers next-generation solutions to brands, businesses and organizations worldwide.
Drawing on more than 20 years of digital and media experience, Chris helps clients decode the rapidly-changing media environment, translating trends into tangible commercial opportunities. He has counseled global business leaders including General Motors, IBM, Novartis, PepsiCo,Verizon Wireless and Unilever on transformational communications programs.
Responsible for driving enterprise-wide innovation, Chris leads a team of specialists across creative technology, strategy, business intelligence, UX and media R&D. He conceives of new learning frameworks, programs and systems, including Media Genius, Weber Shandwick’s global platform for decoding media disruption and The Human Effect, a first-of-its-kind collaboration with The McLuhan Institute to discuss the human implications of technology innovation.
Chris is a sought-after thought leader who speaks regularly at industry events including Web Summit, Collision, SXSW, Fast Company's Innovation Festival, Advertising Week and Digital Age Brazil. His writing and work have been featured in Forbes, Fortune, The New York Times, Washington Post, Ad Age and Strategy + Business. Chris has guest lectured at Northwestern, NYU and University of Wisconsin, and he is lead instructor for the agency’s global Media Genius Fellows student program.
Chris’ first book, Perspective Agents: Ways of Seeing a World in Transition, will be published in 2023.