Andrew Dawson

Communicator with a decade of experience advising organizations on how to hone their digital personas. After graduating American University, Andrew joined MSLGROUP in NYC where he owned the social and community management for the Ferrero Roche portfolio as well as brands at P&G. Following MSLGROUP he spent time at agencyQ and Susan Davis International focusing on web development and advocacy before returning to MSL in 2015 to help lead a social intelligence team. As a leader in the social intelligence practice, Andrew was responsible for building and deploying social listening architecture and direct customer response protocols. In 2018 Andrew joined Brandwatch as a Senior Director overseeing the Social Network practice. In this practice, Andrew maintains relationships with Meta, Twitter, Tumblr, and Reddit. His work takes him into the director's chair in command centers in times of crisis as well as advising fortune 100 companies on tone and voice and social strategy.