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Sports Teams Look to Boost Attendance with Cheaper Concessions

As the NFL kicks off its regular season, a number of professional sports teams are experimenting with discounts on concessions to help reverse declining attendance.

Recently, for example, the Detroit Lions announced concession discounts for the first hour after gates open at the stadium, with $5 beers and lower-priced meal combos available at certain stands throughout the rest of the game.

Scott Rosner, Academic Director and Professor of Professional Practice for the Master of Science in Sports Management program at Columbia University, says the trend “speaks to the incredible amount of competition that exists for consumer share of mind and wallet.”

Although concession sales are a fraction of a team’s overall revenue, cheaper food and beverages can lure fans who are on the fence about buying game tickets.

Read the full story at CNBC and learn more about the Master of Science in Sports Management program at Columbia University’s School of Professional Studies.