Scott Rosner, Academic Director of the Master of Science in Sports Management program at Columbia University, and Carla Varriale, Lecturer in Professional Studies for the program and a law partner who focuses on legal sports issues at Havkins, Rosenfeld, Ritzert & Varriale LLP, have weighed-in on the social media firestorm swirling around Nike’s new ad featuring Colin Kaepernick.
Rosner says that although it’s tough to know for sure whether Nike’s alliance with Kaepernick will be have measurable benefit for the NFL, the league could lose fans who see the ad as the last straw. “Nike’s now put themselves in the political crosshairs,” he confirms.
From a legal standpoint, Varriale says that it’s unlikely the ad will have an impact on Kaepernick’s collusion lawsuit against the NFL. “I think the two things are very different forks in the road. It might be a good example of public opinion supporting Kaepernick,” she says.