In the Forbes article, "How The CAA's Streaming Deal With FloSports Could Be A Blueprint For Other College Conferences," author J.P. Pelzman interviews Ray Katz and Tom Richardson, both lecturers in the Sports Management program.
New media such as apps and streaming are only getting more popular, said Richardson, and are a "really different way of consuming media and every business needs to respond to this reality.”
Katz, who is COO of Collegiate Sports Management Group, helped broker the agreement between the conference and the streaming service.
He said the deal was complicated and took a year in the making, and that "the significant elements of the deal are the size of the rights fee relative to the number of events, the ability to still take advantage of strong local and regional audiences and to get games on regional sports networks. It’s a combination of money, flexibility and promotion from all parties involved.”
Pelzman asked what is next in the rapidly evolving marketplace of sports viewership.
“There’s a substantial marketplace for college sports as long-tail programming (niche programming for a passionate, targeted audience) becomes viable beyond the Power Five," Katz said. "I think this deal is a little unique but I still believe that there are very favorable deals on the table for other conferences to do. … I think everybody (on the media provider side) is going to have to bring forth their best, most reasonable offers to get this highly desirable college programming. There are more households that get Netflix and and other OTTs than traditional cable television.”