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Horizon Media Launches Scout 360

Horizon Media's sports marketing division, Scout Sports and Entertainment, recently announced its launch of the Scout 360 sponsorship unit. 

Horizon's new unit provides professional sports teams, venues, and properties with sponsorship consulting services. Scout 360 will also advise on strategic initiatives. 

Scout Sports and Entertainment has managed more than 200+ deals and invests $900 million annually on behalf of clients, such as GEICO, Burger King, Honda, United Rentals, Kroger and Petco. 

“The coalition of services across Horizon Media, led by Scout 360, created a unique and impactful solution, resulting in the most well-rounded, in-depth evaluation and go-to-market strategy the sports business had ever seen,” said Michael Neuman, executive vice president, managing partner, Scout Sports and Entertainment, and lecturer in the Sports Management program. 


Read the full article in Mediapost and earn more about the M.S. in Sports Management program at Columbia University’s School of Professional Studies.