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Sandy Becker


Sandy Becker enjoys teaching using a very hands-on practical approach. This includes learning from each other; analyzing current-day strategic marketing situations and engaging students with real-world applications and decision making. Classes include role-play, case study teams, marketing simulations and interactive lecture – where students examine strategic concepts and apply them to current day, relevant scenarios.

Students learn from historical situations as well as identifying entrepreneurial current-day scenarios from both an academic and more importantly a practical consultative approach. Students learn by challenging each other, while understanding the complexity of strategic decision making.

Becker has been teaching a variety of marketing courses for several years at Columbia University and Rutgers Business School. Courses include Marketing Strategy, Marketing Management, Marketing for Non-Profits, Marketing Arts, Culture and Education (ACE), Business to Business Marketing, and Consumer Behavior.

In addition, Becker also teaches in the Executive M.B.A. program for Rutgers Business School and the Columbia – China Young Development program. Becker has consulted in the telecom, finance, biotech and pharmaceutical industries in product management, sales, project management and instructional design roles.

When not teaching marketing, Becker consults with a variety of organizations, in instructional design; developing a mix of web-based and instructor-led courses in sales, marketing, leadership, product training and compliance – as well as providing consultation in brand strategy.


  • M.B.A., St. John’s University
  • B.S., York College of the City University of New York